Time Warner and CBS announced today they would merge their two small television networks, UPN and WB, to form a new network called “The CW” starting in fall 2006.
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“They’ve both been somewhat fringe players, so obviously they’d be a stronger network when combined together,” said James Goss, media analyst with Barrington Research.
The plan for The CW’s primetime broadcast slate will include shows from the two networks’ strongest performers, such as WB’s “Gilmore Girls” and “Smallville,” and UPN’s “Everybody Hates Chris” and “Veronica Mars,” which all draw respectable ratings.
“We are going to have quite a schedule,” CBS CEO Les Moonves said, although it will be a challenge.
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